Use the tracking and analysis to identify areas of your marketing that are doing well. Consider if you have successful existing content. Make sure it follows brand guidelines, and if so, save that content to use again later. Great marketing plans don’t need to involve creating new content from scratch. If one of your posts from a few months ago did well, you can use it again. Perhaps you swap out the photo but use the same text or caption. Or you use the same photo but with a different caption so that it seems fresh but doesn’t require extra work.
Being able to reuse content can save you a lot of time Photo Restoration Service and frustration, plus you may get similar results on the new post Know What You Can and Can’t Control As part of your audit, you should include a macro environment audit. This will cover your external environment in addition to covering internal factors. Like a task audit, macro-environment audits can include things like economic factors or platform algorithms. Unfortunately, you can’t control those things, but they still affect your marketing. Because of that, you should know what those factors are and how they affect your business. That way, you can adapt to meet those changing factors. And you’ll be able to stay ahead of changes so that your marketing stays consistent.
Create a Marketing Strategy After you finish the audit process, you need to create a marketing strategy to use going forward. Take a look at your digital marketing audit report to view the results. Go through all of the data that you find or that the auditor you hire finds. Use that information to decide what marketing methods are best for you. Maybe you find that certain social media channels get better results than others. Or you find that search engine optimization (SEO) helps you get a lot of traffic. Either way, you want to focus your efforts on the best strategies for your company.