Forum Posts

Rupa Islan
Jul 30, 2022
In General Discussions
The beginning of the story is like this: One day, I was sitting at my work station, listening to Jin Zhiwen's "Flying Far and High", and suddenly wanted to take a trip that I could just leave. I opened the map and looked at it, and decided on the destination - Dongji Island. Although it is said to go away, as a PM, you still have to make plans. Tickets, ferry tickets, accommodation, etc. must be booked Buy email list in advance. In the end, the ticket price was increased by 80 (purchasing on Fliggy), and the booked hotel was temporarily cancelled by the store... (1000 words omitted here) This experience aroused my interest in the "online travel" industry. Let's talk about the "online travel" industry from an outsider's perspective. The data comes from the public report of "iResearch". Like a winding path leading to a secluded place, I gradually discovered that there are still many places in this industry that are different from daily impressions. Overview of "Online Travel" Online travel is an industry that provides travel-related information, products and services to consumers through the Internet and telephone call centers. The following figure mainly includes: Online air ticket booking (about 60% market share); Online hotel booking (about 20% market share); Online travel and vacation (group tours, self-guided tours) (market share of about 15.5%); Others (business travel, insurance, WiFi, etc.) (market share about 4.5%) Today, the online travel industry is crowded, and there is no oligarch yet. From upstream resource suppliers to midstream product portfolios and distributors, and finally to downstream product marketing companies, the industry chain of "online travel" is formed, as shown in the figure below. Tourism resources: airlines, hotel suppliers, scenic spot suppliers, railway companies, other product suppliers; Product mix and distribution: travel agencies, wholesalers, agents, distributors; Media and Marketing: UGC, Social Media, Portals, Search Engines, Mobile Apps, Others, etc.;
Thoughts triggered by a "free travel": chatting about the content media
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Rupa Islan

Rupa Islan

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